KIEHL'S
Role: Designer
In my current role at Amazon, I am responsible for designing compelling campaigns for the launch of high-end brands. I seamlessly blend the brand’s identity with Amazon’s platform and foster strong collaboration with marketing, copywriters, and art directors. I apply top-notch typography, Photoshop, and layout skills to design visually stunning and impactful Amazon campaigns.
SMASHBOX
Role: Designer
In my current role at Amazon, I am responsible for designing compelling campaigns for the launch of high-end brands. I seamlessly blend the brand’s identity with Amazon’s platform and foster strong collaboration with marketing, copywriters, and art directors. I apply top-notch typography, Photoshop, and layout skills to design visually stunning and impactful Amazon campaigns.
SMEG
Role: Designer
In my current role at Amazon, I am responsible for designing compelling campaigns for the launch of high-end brands. I seamlessly blend the brand’s identity with Amazon’s platform and foster strong collaboration with marketing, copywriters, and art directors. I apply top-notch typography, Photoshop, and layout skills to design visually stunning and impactful Amazon campaigns.
BUMBLE AND BUMBLE.
Role: Designer
In my current role at Amazon, I am responsible for designing compelling campaigns for the launch of high-end brands. I seamlessly blend the brand’s identity with Amazon’s platform and foster strong collaboration with marketing, copywriters, and art directors. I apply top-notch typography, Photoshop, and layout skills to design visually stunning and impactful Amazon campaigns.
TOMMY HILFIGER
Role: Designer
In my current role at Amazon, I am responsible for designing compelling campaigns for the launch of high-end brands. I seamlessly blend the brand’s identity with Amazon’s platform and foster strong collaboration with marketing, copywriters, and art directors. I apply top-notch typography, Photoshop, and layout skills to design visually stunning and impactful Amazon campaigns.
ON-SITE BANNER ADS
Role: Art Direction & Design
Promotion of products to help sell inventory on JCP's website.
SOL DE JANEIRO SOCIAL MEDIA CAMPAIGN
Role: Art Direction & Design
Invite and promote Sol DeJaneiro’s live virtual event. Highlight the season’s scents and the brand’s body type inclusivity.
SAMPLE PROMOTION INSTAGRAMS
Role: Design, Production
Instagram story to promote the season’s sample bag.
EMAILS
Role: Art Direction & Design
Emails to promote and sell products determined by the product marketers.
OWLET
Campaign Emails / Role: Lead Design/Concept
Designed emails that aligned with Owlet’s new branding. Created a new look for their general marketing emails, and Valentine’s Day and Spring campaigns.
OWLET
In-store banner / Role: Art Direction, Design
Promotion of Owlet and a Happy Easter greeting.
LANDING PAGES
• Mrs. Meyer’s brand page / Role: Concept, Design
Designed a brand page for Mrs. Meyer’s new spring scent peony. Used existing photos and product shots to create lifestyle images featuring the newest scent.
• American Greetings holiday brand page / Role: Art Director
American Greetings wanted to promote their two lines of cards, their standard cards and their high-end Papyrus brand. Subtle holiday elements were used so that the cards would take center stage on the page.
BANNER ADS
• A few examples of many that I created while working for POP on the Target acount
SOCIAL MEDIA
• Multi-brand parings / Role: Concept, Design, Photoshop Magician
Paring of Quaker Oats and Tropicana for breakfast campaign
• Multi-brand parings / Role: Concept, Design, Photoshop MagicianParing of Quaker Oats and Starbucks for breakfast campaign
REWARDS PROGRAM HOLIDAY CAMPAIGN
Role: Designer
Designed a calendar and event landing page for Nordstrom rewards members, as well as a direct mailer and emails to promote rewards benefits during the holiday period. Members who were level three and four could sign up for special events.
REWARDS PROGRAM MAILERS AND BROCHURE
Role: Designer
I designed various mailers and brochures during my contract at Nordstrom to communicate benefits and offers for the rewards program.
